Twentynine Palms Launch Campaign
Worldwide Launch of Twentynine Palms — Co-founded in 2022 by Jared Leto.
Art Direction, brand identity, brand building
— Photoshoots, Film shoot, Concept, roll-out of deliverables (social, website, emails)
Credits
Director: Thibaut Grevet
DOP: Ryan Marie Helfant
Editor: Aitor Bigas
Composer: Pierre Rousseau
Copy: Jennifer Down
Art Direction: Camille Legrand
Creative Direction: Marsha Meredith
Stylist: Tristan Lahoz
Set Design: Elysia Belilove
Role of Marin played by the wonderful Valentine Valero
Production by Hazel Corstens and Division
Local production: Paul Preiss
Shot in Joshua Tree, California.
All artworks © ANDREA ZITTEL
Location: AZ WEST, Joshua Tree, California
A-Z Wagon Station customized by Jonas Hauptman, (2016 converted to the A-Z West Encampment Library - Permanently installed at A-Z West), 2003
Courtesy the Artist and Regen Projects, Los Angeles
twentyninepalms.com
Los Angeles, US — October 2022
Art Direction, brand identity, brand building
— Photoshoots, Film shoot, Concept, roll-out of deliverables (social, website, emails)
Credits
Director: Thibaut Grevet
DOP: Ryan Marie Helfant
Editor: Aitor Bigas
Composer: Pierre Rousseau
Copy: Jennifer Down
Art Direction: Camille Legrand
Creative Direction: Marsha Meredith
Stylist: Tristan Lahoz
Set Design: Elysia Belilove
Role of Marin played by the wonderful Valentine Valero
Production by Hazel Corstens and Division
Local production: Paul Preiss
Shot in Joshua Tree, California.
All artworks © ANDREA ZITTEL
Location: AZ WEST, Joshua Tree, California
A-Z Wagon Station customized by Jonas Hauptman, (2016 converted to the A-Z West Encampment Library - Permanently installed at A-Z West), 2003
Courtesy the Artist and Regen Projects, Los Angeles
twentyninepalms.com
Los Angeles, US — October 2022
Twentynine Palms - Jared Leto’s brand
Worldwide Launch of Twentynine Palms — Co-founded in 2022 by Jared Leto.
Art Direction, brand identity, brand building
— Photoshoots, Branding, PR deliverables, Concept, Packaging
PR Kit experience involving box design, limited edition print, envelope, product sheet and leaflet design
Credits
Portraits of Jared Leto by Cameron McCool
All artworks from Joshua Tree National Park by Artist Douglas Mandry
Production by Hazel Corstens
Installation at Dover Street Market (Paris, Los Angeles, New York)
twentyninepalms.com
Los Angeles, US — October 2022
Art Direction, brand identity, brand building
— Photoshoots, Branding, PR deliverables, Concept, Packaging
PR Kit experience involving box design, limited edition print, envelope, product sheet and leaflet design
Credits
Portraits of Jared Leto by Cameron McCool
All artworks from Joshua Tree National Park by Artist Douglas Mandry
Production by Hazel Corstens
Installation at Dover Street Market (Paris, Los Angeles, New York)
twentyninepalms.com
Los Angeles, US — October 2022
Twentynine Palms Still Life
Worldwide Launch of Twentynine Palms — Co-founded in 2022 by Jared Leto.
Art Direction, brand identity, brand building
— Photoshoots, Film shoot, Concept, roll-out of deliverables (social, website, emails)
Credits
Photographer: Leandro Farina
Set Designer: Lisa Jahovic
Art Direction: Camille Legrand
Stills from Film by Thibaut Grevet and Ryan Marie Helfant
Production by Hazel Corstens
twentyninepalms.com
London, UK — October 2022
Art Direction, brand identity, brand building
— Photoshoots, Film shoot, Concept, roll-out of deliverables (social, website, emails)
Credits
Photographer: Leandro Farina
Set Designer: Lisa Jahovic
Art Direction: Camille Legrand
Stills from Film by Thibaut Grevet and Ryan Marie Helfant
Production by Hazel Corstens
twentyninepalms.com
London, UK — October 2022
ARPA
Worldwide Launch of ARPA — Founded in 2021 by perfumer Barnabé Fillion, Arpa Institute of Synesthesia explore modularity of elements that evolve into scent sequences.
Art Direction, brand identity
— Stationery, packaging, web design, social media
Credits
Photos by Julien T Hamon, Tom de Peyret, Fernado Etulain, Barnabé Fillion
Creative Direction by Barnabé Fillion and Marsha Meredith
Logo Design by Eric Pillault
Film by Olivier Sévère
Sounds by Erwan Sene, Pierre Rousseau, Joseph Schiano di Lombo, Cyrus Bayandor
Many thanks to Barnabé Fillion and Marsha Meredith for this beautiful opportunity.
arpastudios.com
London, UK — November 2021
Art Direction, brand identity
— Stationery, packaging, web design, social media
Credits
Photos by Julien T Hamon, Tom de Peyret, Fernado Etulain, Barnabé Fillion
Creative Direction by Barnabé Fillion and Marsha Meredith
Logo Design by Eric Pillault
Film by Olivier Sévère
Sounds by Erwan Sene, Pierre Rousseau, Joseph Schiano di Lombo, Cyrus Bayandor
Many thanks to Barnabé Fillion and Marsha Meredith for this beautiful opportunity.
arpastudios.com
London, UK — November 2021
Aēsop Rōzu Eau de Parfum
Worldwide Campaign — Aesop’s first floral fragrance, inspired by life and work of modernist designer Charlotte Perriand
Art Direction, concept, photoshoot, film
— Retail, PR, Digital: Aesop.com, eDMs, social media
Credits
Photos by Julien Thomas Hamon
Set Design by Charlotte De La Grandière
Film by Olivier Sévère
Music by Julia Kent
Production by Guillaume Fabiani (Gallois Montbrun & Fabiani) and Hazel Corstens
Shot in Paris and Méribel, French Alps
Archives imagery, courtesy of the Perriand Foundation
Many thanks to Barnabé Fillion, Pernette Perriand-Barsac and Jacques Barsac
aesop.com
London, UK — September 2020
Art Direction, concept, photoshoot, film
— Retail, PR, Digital: Aesop.com, eDMs, social media
Credits
Photos by Julien Thomas Hamon
Set Design by Charlotte De La Grandière
Film by Olivier Sévère
Music by Julia Kent
Production by Guillaume Fabiani (Gallois Montbrun & Fabiani) and Hazel Corstens
Shot in Paris and Méribel, French Alps
Archives imagery, courtesy of the Perriand Foundation
Many thanks to Barnabé Fillion, Pernette Perriand-Barsac and Jacques Barsac
aesop.com
London, UK — September 2020
