Worldwide Campaign — Ride Untamed Campaign for Cowboy e-bike with Axel Morin.
Art Direction & brand identity
Concept, photos, film, roll-out of all OOH, retail, digital and social media assets
Film and photos by Axel Morin
DOP: Paul Ozgur
Production by Frenzy
Post-Production by Everest
Art Direction and Design by Camille Legrand