Worldwide Campaign — Launch of the Aesop Aromatique Candles: Ptolemy, Aganice and Callippus, named after three ancient astronomers. The creation of those Candles began with the notion of ‘Candles as stars’—comparing the flickering lights of a candle in the dark to the stars in a dark sky.
The concept for this campaign draws on the night sky as a both timeless navigational aid for seafaring journeys, and a source of comfort. The dark and rocky ocean provides a metaphor for the turbulent waters of 2020, while the source of light—be it the stars, a flickering candle, or the beam of a lighthouse—offer guidance and the promise of a safe harbour after the storm.
Art Direction
Concept, film, gifs, complete development and roll-out of assets with Mattis Dovier, for retail, press, social, web and emails.
Awards
D&AD 2021 —Digital
Illustrations and film by Mattis Dovier
Production by Remembers (Ugo Bienvenu & Félix De Givry)
Original Composition by Adrien Pallot
Art Direction by Camille Legrand
Copy by Jennifer Down