36 Toyota IQ Font
Toyota IQ Font, a collaboration with PleaseLetMeDesign and Happiness Brussels — Award winning project
Graphic design, Typography, Concept
— A full film and a downloadable font designed with the agile Toyota IQ
The car movements were tracked using a custom software by Lieberman, which was then outputted into data to create a font.
Credits
A Collaboration with PleaseLetMeDesign and Zach Lieberman
For Happiness Brussels and Toyota
Custom software by Zach Lieberman
Pro race pilot: Stef van Campenhoudt
Awards
D&AD 2010 — In book Branding, Brand Communications in Moving Image
Cannes Lions 2010 — Grand Prix Design, Typography
Cannes Lions 2010 — Bronze Direct, Cars & Automotive Services
Cannes Lions 2010 — Bronze Direct, Direct Response Digital
Cannes Lions 2010 — Bronze Cyber, Interactive Tools
Cannes Lions 2010 — Shortlist Cyber, Automotive
Cannes Lions 2010 — Shortlist Promo, Cars & Automotive
Eurobest 2009 — Grand Prix Interactive, Interactive Campaigns
Eurobest 2009 — Bronze Interactive, Interactive Tools
Eurobest 2009 — Gold Design, Self Promotion
Eurobest 2009 — Gold Direct, Traffic Building
Eurobest 2009 — Silver Direct, Cars & Automotive Services
Eurobest 2009 — Silver Sales Promotion, Cars & Automotive Services
Eurobest 2009 — Silver Sales Promotion, Best new product launch
London International Awards 2010 — Gold Design, Use of Typography
Epica 2010 — Epica Award, Design & Imagery
Watch here: https://vimeo.com/17491901
Brussels, BE — 2009
Graphic design, Typography, Concept
— A full film and a downloadable font designed with the agile Toyota IQ
The car movements were tracked using a custom software by Lieberman, which was then outputted into data to create a font.
Credits
A Collaboration with PleaseLetMeDesign and Zach Lieberman
For Happiness Brussels and Toyota
Custom software by Zach Lieberman
Pro race pilot: Stef van Campenhoudt
Awards
D&AD 2010 — In book Branding, Brand Communications in Moving Image
Cannes Lions 2010 — Grand Prix Design, Typography
Cannes Lions 2010 — Bronze Direct, Cars & Automotive Services
Cannes Lions 2010 — Bronze Direct, Direct Response Digital
Cannes Lions 2010 — Bronze Cyber, Interactive Tools
Cannes Lions 2010 — Shortlist Cyber, Automotive
Cannes Lions 2010 — Shortlist Promo, Cars & Automotive
Eurobest 2009 — Grand Prix Interactive, Interactive Campaigns
Eurobest 2009 — Bronze Interactive, Interactive Tools
Eurobest 2009 — Gold Design, Self Promotion
Eurobest 2009 — Gold Direct, Traffic Building
Eurobest 2009 — Silver Direct, Cars & Automotive Services
Eurobest 2009 — Silver Sales Promotion, Cars & Automotive Services
Eurobest 2009 — Silver Sales Promotion, Best new product launch
London International Awards 2010 — Gold Design, Use of Typography
Epica 2010 — Epica Award, Design & Imagery
Watch here: https://vimeo.com/17491901
Brussels, BE — 2009
![](https://freight.cargo.site/t/original/i/4bc86a66c77ea69fee59de0241e148bfd7314d2a4cf9171aaa4aaf9405c51baa/IQ_Font_01.png)
![](https://freight.cargo.site/t/original/i/97c1d9093f60d223f7a303efef64f0b2446a8d2cc07b22713d66484a18f7061b/IQ_Font_012.png)
![](https://freight.cargo.site/t/original/i/59d2b61d7ae04f181dfec50caa8e5c2900f60f07b26fcd2091ddc6fee1b06a86/IQ_Font_015.png)
![](https://freight.cargo.site/t/original/i/243578f50c730a6f5f949d1ebfe08737e54e1f01b2c54761aa0e0eca3de206eb/IQ_Font_013.png)
![](https://freight.cargo.site/t/original/i/43f068fc9f459d0ef36eb9a067f0bd0f957657c85a9ab6f3b337e5c2eae9dda1/IQ_Font_014.png)
![](https://freight.cargo.site/t/original/i/4cd18a1499a27259e5911b28c7ccaa2a78c4dde5fa6ac33399da324e891ed6f8/IQ_Font_016.png)
![](https://freight.cargo.site/t/original/i/c500907423f3a15967e3ae1e4dc0943476b45f6c97c497e3add89e82b9543b8c/IQ_Font_017.png)
![](https://freight.cargo.site/t/original/i/c0bfafcd8621f17aafbf4806176a7831ac33cd1e397122fb83f750542a4a565c/IQ_Font_018.png)