Camille Legrand

Senior Art Director / Creative Brand Designer
Paris — London
+44 7551 720925

36 Toyota IQ Font

Toyota IQ Font, a collaboration with PleaseLetMeDesign and Happiness Brussels — Award winning project
Graphic design, Typography, Concept
— A full film and a downloadable font designed with the agile Toyota IQ
The car movements were tracked using a custom software by Lieberman, which was then outputted into data to create a font.

A Collaboration with PleaseLetMeDesign and Zach Lieberman
For Happiness Brussels and Toyota
Custom software by Zach Lieberman
Pro race pilot: Stef van Campenhoudt

D&AD 2010 In book Branding, Brand Communications in Moving Image
Cannes Lions 2010 Grand Prix Design, Typography
Cannes Lions 2010 Bronze Direct, Cars & Automotive Services
Cannes Lions 2010 Bronze Direct, Direct Response Digital
Cannes Lions 2010 Bronze Cyber, Interactive Tools
Cannes Lions 2010 Shortlist Cyber, Automotive
Cannes Lions 2010 Shortlist Promo, Cars & Automotive
Eurobest 2009 Grand Prix Interactive, Interactive Campaigns
Eurobest 2009 Bronze Interactive, Interactive Tools
Eurobest 2009 Gold Design, Self Promotion
Eurobest 2009 Gold Direct, Traffic Building
Eurobest 2009 Silver Direct, Cars & Automotive Services
Eurobest 2009 Silver Sales Promotion, Cars & Automotive Services
Eurobest 2009 Silver Sales Promotion, Best new product launch
London International Awards 2010 Gold Design, Use of Typography
Epica 2010  Epica Award, Design & Imagery

Watch here:

Brussels, BE — 2009