36 Toyota IQ Font
Toyota IQ Font, a collaboration with PleaseLetMeDesign and Happiness Brussels — Award winning project
Graphic design, Typography, Concept
— A full film and a downloadable font designed with the agile Toyota IQ
The car movements were tracked using a custom software by Lieberman, which was then outputted into data to create a font.
Credits
A Collaboration with PleaseLetMeDesign and Zach Lieberman
For Happiness Brussels and Toyota
Custom software by Zach Lieberman
Pro race pilot: Stef van Campenhoudt
Awards
D&AD 2010 — In book Branding, Brand Communications in Moving Image
Cannes Lions 2010 — Grand Prix Design, Typography
Cannes Lions 2010 — Bronze Direct, Cars & Automotive Services
Cannes Lions 2010 — Bronze Direct, Direct Response Digital
Cannes Lions 2010 — Bronze Cyber, Interactive Tools
Cannes Lions 2010 — Shortlist Cyber, Automotive
Cannes Lions 2010 — Shortlist Promo, Cars & Automotive
Eurobest 2009 — Grand Prix Interactive, Interactive Campaigns
Eurobest 2009 — Bronze Interactive, Interactive Tools
Eurobest 2009 — Gold Design, Self Promotion
Eurobest 2009 — Gold Direct, Traffic Building
Eurobest 2009 — Silver Direct, Cars & Automotive Services
Eurobest 2009 — Silver Sales Promotion, Cars & Automotive Services
Eurobest 2009 — Silver Sales Promotion, Best new product launch
London International Awards 2010 — Gold Design, Use of Typography
Epica 2010 — Epica Award, Design & Imagery
Watch here: https://vimeo.com/17491901
Brussels, BE — 2009
Graphic design, Typography, Concept
— A full film and a downloadable font designed with the agile Toyota IQ
The car movements were tracked using a custom software by Lieberman, which was then outputted into data to create a font.
Credits
A Collaboration with PleaseLetMeDesign and Zach Lieberman
For Happiness Brussels and Toyota
Custom software by Zach Lieberman
Pro race pilot: Stef van Campenhoudt
Awards
D&AD 2010 — In book Branding, Brand Communications in Moving Image
Cannes Lions 2010 — Grand Prix Design, Typography
Cannes Lions 2010 — Bronze Direct, Cars & Automotive Services
Cannes Lions 2010 — Bronze Direct, Direct Response Digital
Cannes Lions 2010 — Bronze Cyber, Interactive Tools
Cannes Lions 2010 — Shortlist Cyber, Automotive
Cannes Lions 2010 — Shortlist Promo, Cars & Automotive
Eurobest 2009 — Grand Prix Interactive, Interactive Campaigns
Eurobest 2009 — Bronze Interactive, Interactive Tools
Eurobest 2009 — Gold Design, Self Promotion
Eurobest 2009 — Gold Direct, Traffic Building
Eurobest 2009 — Silver Direct, Cars & Automotive Services
Eurobest 2009 — Silver Sales Promotion, Cars & Automotive Services
Eurobest 2009 — Silver Sales Promotion, Best new product launch
London International Awards 2010 — Gold Design, Use of Typography
Epica 2010 — Epica Award, Design & Imagery
Watch here: https://vimeo.com/17491901
Brussels, BE — 2009
