13 Cowboy C4 Launch
European Campaign — Cowboy’s new e-bike launch | C4 and C4ST
Art Direction, photoshoot, film
— PR, Digital: cowboy.com, eDMs, social media
Credits
Photos by Jack Davison
3D Renders by First Things
Copy by Cort Cunningham
Production and Creative in collaboration with WeArePi
cowboy.com
London, UK — May 2021
Art Direction, photoshoot, film
— PR, Digital: cowboy.com, eDMs, social media
Credits
Photos by Jack Davison
3D Renders by First Things
Copy by Cort Cunningham
Production and Creative in collaboration with WeArePi
cowboy.com
London, UK — May 2021
![](https://freight.cargo.site/t/original/i/dd1faad3b1223fe687b1e6f13b743c2fd5807ba6c3d8ecd862ccbe250874cbe6/Cowboy_C4-Launch_KV1_C4ST_FEMALE_CAM_2_194.jpg)
![](https://freight.cargo.site/t/original/i/57d6014043c4dbb2543bd5c8d88dbe1b18a2bdf0d391e08e6f41b2089d96d3e5/C4SPORT_STILLS_08_068-BW.jpg)
![](https://freight.cargo.site/t/original/i/2579e823f671e7cf0982b94fbf9498733ae0636d0203857de649d8c6f596b6d2/C4SPORT_STILLS_08_048.jpg)
![](https://freight.cargo.site/t/original/i/81a51b3e3fd2daf14bd38c2c5e36780c8551bbc567d445d143dceb2e609e45c1/Still_Back_Dynamic_ST.jpg)
![](https://freight.cargo.site/t/original/i/35bce348618f313ec5bd8e989bf391e7b3bce0a8ac7f13762908b481b1914ce4/C4ST-C4SPORT_STILLS_01_047.jpg)
![](https://freight.cargo.site/t/original/i/7c4f40071d89fc26efef7f4d15b8ebc3b8d82a4a31b19cbf0c3d1d64c6763d70/C4ST-C4SPORT_STILLS_05_053-3BW.jpg)
![](https://freight.cargo.site/t/original/i/2901ceb50340796b8971189c720f0975e1ec5eb3d6934f9e069f00b3968f5a3b/C4ST-C4SPORT_STILLS_06_013.jpg)
![](https://freight.cargo.site/t/original/i/8445d02e46856e0b9c605d816f0926b4a17df03a8661afd61a2c88b83916e6e3/C4ST-C4SPORT_STILLS_04_032-BW.jpg)
![](https://freight.cargo.site/t/original/i/53c319d703db9775781b3409eea991832bdc7dde150f2e968ab29a8247982634/KV3_C4SPORT_MALE_FUJI_052_v3_LR.jpg)
![](https://freight.cargo.site/t/original/i/c050ebd8ea3bbebd8b0b928923b5a7b653e424e38b92dd87d0ea5628b858179e/Still_Cockpit_34_C4.jpg)
![](https://freight.cargo.site/t/original/i/3bc1881296aa6fbedefcd43be08574ffea23ef86179478dfd385f8bad2d991cc/Screenshot-2021-09-07-at-18.28.21.png)
![](https://freight.cargo.site/t/original/i/f3a396f55bc5749d09d8205df575b0c45f3e5b17769235c008aec6052264b4f2/KV4_C4SPORT_MALE_395_v4_LR.jpg)
![](https://freight.cargo.site/t/original/i/015df48feaf5a9d48c18d0d7f97779f03c43e7ed924685ce6a17b6eb30af2162/C4ST-C4SPORT_STILLS_02_088.jpg)
![](https://freight.cargo.site/t/original/i/d8f42bff661b488015c13f377aad8c0ee71b543e5169767ac967a936aee6bc99/Still_Brakes_C4.jpg)
![](https://freight.cargo.site/t/original/i/b69653153a0bef38c0a5dd7e4d6d9fabb36066a5b4e04d5dda923865b6911138/C4ST-C4SPORT_STILLS_03_061-1.jpg)
![](https://freight.cargo.site/t/original/i/dd8ad3a22a962321de64521fb128d4b73044f563b3461363ce0e4534f24ac213/Still_Dynamic_Front_C4.jpg)
![](https://freight.cargo.site/t/original/i/d7f34063bbbee882f21829775cc60901ecf3c13af184b932e4d52129e9d70f66/ezgif-2-5b8523171e09.gif)
![](https://freight.cargo.site/t/original/i/8d2b46dcd937b62fa4bd28c996e5f791bfc534fabf5026f8eb56f2b517effe78/ezgif-2-4415267fbc70.gif)
![](https://freight.cargo.site/t/original/i/0e1ea7a49e9ee494eb9b384a0642a9ad09abdeeed0e8ceee9f0ca510d8003588/KV1_C4ST_FEMALE_332_v3_LR.jpg)
![](https://freight.cargo.site/t/original/i/affad1eac089e08ea8b794515938583e15ae56c96c7f284b12aba441267305b2/LANDSCAPE_018-1.jpg)
![](https://freight.cargo.site/t/original/i/d9da135973e89d935319df6f3b1161bbe51c72914b0201ece54b1e504af5e68d/ezgif-2-47dcbec00eed.gif)
![](https://freight.cargo.site/t/original/i/a4eea8c4961c1cd6ffdd1343f41454e4e3328e806650f175b02eaf93ede1d87b/ezgif-2-21c2f779236e.gif)
![](https://freight.cargo.site/t/original/i/3c8d4c4433b3fe64c6e7e2ddfa0e0f0d663f9e18525ae988ba1ced347e418efb/Still_Back_Straight_C4.jpg)
![](https://freight.cargo.site/t/original/i/139fd4464f435cfd6d8704dfaebc3a43c1f5b69752102e86419e4c625db06de7/KV1_C4ST_FEMALE_FUJI_003-1.jpg)
![](https://freight.cargo.site/t/original/i/888d1266c1c79957d246214f4811428cace27ac869327bde93f0e32e881b0a41/ezgif-2-7722a4872b68.gif)
![](https://freight.cargo.site/t/original/i/2ebcefb915acfb14ddf023d03308f513dcc73c4f4479a618747044ddf6007bcf/Still_Cockpit_34_ST.jpg)