00 Defender OCTA
Branding for the OCTA category of Defender (Land Rover) — For Jaguar Land Rover by Accenture Song
Art Direction, brand logo/symbol
— Graphic Design, branding
Credits
Design Director: Daniel Delaney
Chief Creative Officer for Accenture Song: Brian Fraser
Chief Creative Officer for Jaguar Land Rover: Prof. Gerry McGovern OBE
All photos by the Accenture Song and JLR teams.
OCTA is the new category of exclusive vehicles by Defender.
Design development and creation of the OCTA logo that will be featured across all collaterals of the Defender OCTA brand and vehicles.
Badge on all Defender OCTA vehicles, launched in limited editions.
Launch of the OCTA Brand and OCTA One car in 2024.
OCTA One is the fastest, toughest and most capable Defender yet. Its production is limited to 1070 units during the first year.
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Embracing the mineral aspect of the Defender, we designed a symbol inspired by a the toughest rock to represent both the uniqueness and the robustness of the Defender: the diamond.
The rare stone is used as a symbol of scarcity and talk to the high value of the Defender OCTA, as well as its strength andits extreme character.
Rare, precious, unique, highly valuable as well as tough, hard and exceptional, that symbol represents the values of our Defender OCTA.
The diamond shape within a circle: minimal and reductive. A symbol that represents a mark, a sign of belonging to a limited range.
The circle is also a representation of the halo, what sits above, what comes on the top of the main range.
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www.landrover.com
London, UK — July 2024
Art Direction, brand logo/symbol
— Graphic Design, branding
Credits
Design Director: Daniel Delaney
Chief Creative Officer for Accenture Song: Brian Fraser
Chief Creative Officer for Jaguar Land Rover: Prof. Gerry McGovern OBE
All photos by the Accenture Song and JLR teams.
OCTA is the new category of exclusive vehicles by Defender.
Design development and creation of the OCTA logo that will be featured across all collaterals of the Defender OCTA brand and vehicles.
Badge on all Defender OCTA vehicles, launched in limited editions.
Launch of the OCTA Brand and OCTA One car in 2024.
OCTA One is the fastest, toughest and most capable Defender yet. Its production is limited to 1070 units during the first year.
__
Embracing the mineral aspect of the Defender, we designed a symbol inspired by a the toughest rock to represent both the uniqueness and the robustness of the Defender: the diamond.
The rare stone is used as a symbol of scarcity and talk to the high value of the Defender OCTA, as well as its strength andits extreme character.
Rare, precious, unique, highly valuable as well as tough, hard and exceptional, that symbol represents the values of our Defender OCTA.
The diamond shape within a circle: minimal and reductive. A symbol that represents a mark, a sign of belonging to a limited range.
The circle is also a representation of the halo, what sits above, what comes on the top of the main range.
__
www.landrover.com
London, UK — July 2024