00 Defender OCTA
Branding for the OCTA category of Defender (Land Rover) — For Jaguar Land Rover by Accenture Song
Art Direction, brand logo/symbol
— Graphic Design, branding
Credits
Design Director: Daniel Delaney
Chief Creative Officer for Accenture Song: Brian Fraser
Chief Creative Officer for Jaguar Land Rover: Prof. Gerry McGovern OBE
All photos by the Accenture Song and JLR teams.
OCTA is the new category of exclusive vehicles by Defender.
Design development and creation of the OCTA logo that will be featured across all collaterals of the Defender OCTA brand and vehicles.
Badge on all Defender OCTA vehicles, launched in limited editions.
Launch of the OCTA Brand and OCTA One car in 2024.
OCTA One is the fastest, toughest and most capable Defender yet. Its production is limited to 1070 units during the first year.
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Embracing the mineral aspect of the Defender, we designed a symbol inspired by a the toughest rock to represent both the uniqueness and the robustness of the Defender: the diamond.
The rare stone is used as a symbol of scarcity and talk to the high value of the Defender OCTA, as well as its strength andits extreme character.
Rare, precious, unique, highly valuable as well as tough, hard and exceptional, that symbol represents the values of our Defender OCTA.
The diamond shape within a circle: minimal and reductive. A symbol that represents a mark, a sign of belonging to a limited range.
The circle is also a representation of the halo, what sits above, what comes on the top of the main range.
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www.landrover.com
London, UK — July 2024
Art Direction, brand logo/symbol
— Graphic Design, branding
Credits
Design Director: Daniel Delaney
Chief Creative Officer for Accenture Song: Brian Fraser
Chief Creative Officer for Jaguar Land Rover: Prof. Gerry McGovern OBE
All photos by the Accenture Song and JLR teams.
OCTA is the new category of exclusive vehicles by Defender.
Design development and creation of the OCTA logo that will be featured across all collaterals of the Defender OCTA brand and vehicles.
Badge on all Defender OCTA vehicles, launched in limited editions.
Launch of the OCTA Brand and OCTA One car in 2024.
OCTA One is the fastest, toughest and most capable Defender yet. Its production is limited to 1070 units during the first year.
__
Embracing the mineral aspect of the Defender, we designed a symbol inspired by a the toughest rock to represent both the uniqueness and the robustness of the Defender: the diamond.
The rare stone is used as a symbol of scarcity and talk to the high value of the Defender OCTA, as well as its strength andits extreme character.
Rare, precious, unique, highly valuable as well as tough, hard and exceptional, that symbol represents the values of our Defender OCTA.
The diamond shape within a circle: minimal and reductive. A symbol that represents a mark, a sign of belonging to a limited range.
The circle is also a representation of the halo, what sits above, what comes on the top of the main range.
__
www.landrover.com
London, UK — July 2024
01 Twentynine Palms Launch Campaign
Worldwide Launch of Twentynine Palms — Co-founded in 2022 by Jared Leto.
Art Direction, brand identity, brand building
— Photoshoots, Film shoot, Concept, roll-out of deliverables (social, website, emails)
Credits
Director: Thibaut Grevet
DOP: Ryan Marie Helfant
Editor: Aitor Bigas
Composer: Pierre Rousseau
Copy: Jennifer Down
Art Direction: Camille Legrand
Creative Direction: Marsha Meredith
Stylist: Tristan Lahoz
Set Design: Elysia Belilove
Role of Marin played by the wonderful Valentine Valero
Production by Hazel Corstens and Division
Local production: Paul Preiss
Shot in Joshua Tree, California.
All artworks © ANDREA ZITTEL
Location: AZ WEST, Joshua Tree, California
A-Z Wagon Station customized by Jonas Hauptman, (2016 converted to the A-Z West Encampment Library - Permanently installed at A-Z West), 2003
Courtesy the Artist and Regen Projects, Los Angeles
twentyninepalms.com
Los Angeles, US — October 2022
Art Direction, brand identity, brand building
— Photoshoots, Film shoot, Concept, roll-out of deliverables (social, website, emails)
Credits
Director: Thibaut Grevet
DOP: Ryan Marie Helfant
Editor: Aitor Bigas
Composer: Pierre Rousseau
Copy: Jennifer Down
Art Direction: Camille Legrand
Creative Direction: Marsha Meredith
Stylist: Tristan Lahoz
Set Design: Elysia Belilove
Role of Marin played by the wonderful Valentine Valero
Production by Hazel Corstens and Division
Local production: Paul Preiss
Shot in Joshua Tree, California.
All artworks © ANDREA ZITTEL
Location: AZ WEST, Joshua Tree, California
A-Z Wagon Station customized by Jonas Hauptman, (2016 converted to the A-Z West Encampment Library - Permanently installed at A-Z West), 2003
Courtesy the Artist and Regen Projects, Los Angeles
twentyninepalms.com
Los Angeles, US — October 2022
02 Twentynine Palms Still Life
Worldwide Launch of Twentynine Palms — Co-founded in 2022 by Jared Leto.
Art Direction, brand identity, brand building
— Photoshoots, Film shoot, Concept, roll-out of deliverables (social, website, emails)
Credits
Photographer: Leandro Farina
Set Designer: Lisa Jahovic
Art Direction: Camille Legrand
Stills from Film by Thibaut Grevet and Ryan Marie Helfant
Production by Hazel Corstens
twentyninepalms.com
London, UK — October 2022
Art Direction, brand identity, brand building
— Photoshoots, Film shoot, Concept, roll-out of deliverables (social, website, emails)
Credits
Photographer: Leandro Farina
Set Designer: Lisa Jahovic
Art Direction: Camille Legrand
Stills from Film by Thibaut Grevet and Ryan Marie Helfant
Production by Hazel Corstens
twentyninepalms.com
London, UK — October 2022
03 Twentynine Palms - Jared Leto press
Worldwide Launch of Twentynine Palms — Co-founded in 2022 by Jared Leto.
Art Direction, brand identity, brand building
— Photoshoots, Branding, PR deliverables, Concept, Packaging
PR Kit experience involving box design, limited edition print, envelope, product sheet and leaflet design
Credits
Portraits of Jared Leto by Cameron McCool
All artworks from Joshua Tree National Park by Artist Douglas Mandry
Production by Hazel Corstens
Installation at Dover Street Market (Paris, Los Angeles, New York)
twentyninepalms.com
Los Angeles, US — October 2022
Art Direction, brand identity, brand building
— Photoshoots, Branding, PR deliverables, Concept, Packaging
PR Kit experience involving box design, limited edition print, envelope, product sheet and leaflet design
Credits
Portraits of Jared Leto by Cameron McCool
All artworks from Joshua Tree National Park by Artist Douglas Mandry
Production by Hazel Corstens
Installation at Dover Street Market (Paris, Los Angeles, New York)
twentyninepalms.com
Los Angeles, US — October 2022
04 ARPA
Worldwide Launch of ARPA — Founded in 2021 by perfumer Barnabé Fillion, Arpa Institute of Synesthesia explore modularity of elements that evolve into scent sequences.
Art Direction, brand identity
— Stationery, packaging, web design, social media
Credits
Photos by Julien T Hamon, Tom de Peyret, Fernado Etulain, Barnabé Fillion
Creative Direction by Barnabé Fillion and Marsha Meredith
Logo Design by Eric Pillault
Film by Olivier Sévère
Sounds by Erwan Sene, Pierre Rousseau, Joseph Schiano di Lombo, Cyrus Bayandor
Many thanks to Barnabé Fillion and Marsha Meredith for this beautiful opportunity.
arpastudios.com
London, UK — November 2021
Art Direction, brand identity
— Stationery, packaging, web design, social media
Credits
Photos by Julien T Hamon, Tom de Peyret, Fernado Etulain, Barnabé Fillion
Creative Direction by Barnabé Fillion and Marsha Meredith
Logo Design by Eric Pillault
Film by Olivier Sévère
Sounds by Erwan Sene, Pierre Rousseau, Joseph Schiano di Lombo, Cyrus Bayandor
Many thanks to Barnabé Fillion and Marsha Meredith for this beautiful opportunity.
arpastudios.com
London, UK — November 2021
